Loyalty Product (2020) - RD Saúde

We didn't succeed as startup on Indigo Labs but one company spotted the potential of our Health App.

This company turned out to be the biggest Pharma Retail company in Brazil (with over 3.000 physical stores on the country), and they were starting their Digital Transformation by the time we were "acqui-hired".

The new challenge they had was aligned with some of what we did: a product to be closer to patients on their treatment.

The problem

A new type of Loyalty program was being introduced on the market. Their idea was to incentivize patient on their treatment going back to the same pharmacy and earning points for it - making the client a loyal customer.

We had just 8 months to launch this idea, with a complete new team and a very unclear scope.

The solution

Coming from a Startup and learning to solve things quickly - I mostly helped the team by being a Scrum Master. At this I coached the team, formatted all the rhythim and ceremonies and helped them to unblock all the necessary things for a project where we had no time for bureaucracy.

I worked closely with three Mobile Software Engineers and guided them and helped them making estimates, breaking down tasks and following them up with their managers and our Product Owner.

We succesfully launched the product in time and the public reception was a big success. It's still live and running after so many years.